Building a B2B saas website can be a daunting task. Your website is often one of the first or second touch points in a potential customer’s buying journey so it needs to create a great impression.

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To stand out online, saas website designs need to be on trend with consistent branding, smooth animations, and excellent content.

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Tech companies are seen as the cool kids on the block that lead the way with website trends so if your website should push limits and offer a unique design experience that feels cool.

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What does a b2b website need to be successful?

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Most importantly, it needs to convert traffic into leads. Demos, form submissions, and free trials are great ways to collect leads and guide people through their buying journey.

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But how do you convert traffic into leads? Here are three things to keep in mind when it comes to b2b web design. 

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Results: What kind of an impact does your product have for your clients? Money saved or made, time saved, efficiency improvements, etc… are all great results to show your audience. Remember, you need to show your audience how your product is going to change their business.

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PRO TIP: If your ideal customer is an employee at another company, sharing results that fall in line with their typical KPIs is a great way to position your product in a way that’ll make your customer look good to their bosses.

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Education: How does your product work with your customers? Why is it better than their current provider or your direct competitors? Switching costs can be incredibly expensive and time difficult so educating your customers is crucial.

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Oftentimes, people switch to new platforms for specific features or functions that fit their business model or process better. Diving deep into your features and benefits throughout your website is a great way to show exactly how you can help your customers and what they can expect from your tools.

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Trust: Just like with any other business, trust is an absolute must. What are other people saying about your platform and team? Reviews, case studies, and cumulative stats are great ways to build trust in your product.

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Another important thing to look at for your saas website is what platform it’s built on.

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At 253 Media, we use Webflow for saas companies for a few reasons.

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1. Unlimited design control. 
2. Powerful CMS
3. Ease of use for non-developer marketing teams
4. Industry leading security
5. Lightning fast hosting
6. Highly scalable with Webflow Enterprise

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Now that you know what your saas website needs, let’s look at 5 of the best b2b saas websites that we’ve built at our b2b web design agency.

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Remesh

This multi-award winning website was designed to create a memorable experience for users with tons of interaction and a sophisticated CMS to power organic SEO efforts. This Webflow saas website is a great example of what is possible with Webflow and acts as a great example for current tech website design trends.

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Enzy

As a tech company that helps improve employee productivity, it’s all about the stats and how their tool is better than anything else on the market, so educating their customers is crucial on their Webflow website. Another aspect of the Enzy website is SEO because their customers typically have a serious problem that needs to be solved and they are actively searching for a solution.

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Switchframe

Switchframe is a bootstrapped saas company that’s disrupting the video testimonial space so they needed a powerful, but simple website that they could scale up over time. Thanks to Webflow’s class-naming structures and easy component usage, ongoing website growth and SEO capabilities are endless.

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Shop Genie

In the flooded automotive technology space, Shop Genie pushes value and how their platform knocks their competitors out of the park. A major design factor that helps Shop Genie convert is their simple layout that doesn’t distract or overwhelm users. Because Shop Genie knows exactly who their customers are and what their pain points are, the site is tailored specifically to them which helps with brand alignment and trust building.

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Cabrella

As a highly specialized offering, Cabrella leans into their b2b seo strategy and information heavy design to educate customers about exactly what problems they are solving. Although logistics is not a particularly sexy industry with lots of visually appealing content, Cabrella utilizes strong branding and graphics as well to boost site engagement with a modern design.

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Should your company hire a b2b web design agency?

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It may seem redundant to hire an agency for your website design and development, but it can actually be a huge advantage for your company.

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If you’re like most tech companies, your development team is deep into your product shipping updates for your platform and your marketing team isn’t set up for developing websites. Instead of taking teammates from each department to build your site, hiring an agency is a great way to build your site and ship it fast without disrupting your product or marketing team.

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At 253 Media, our b2b web design services are tailored around working with your internal teams to deliver a website that reaches the goals of your entire company, not just one department.

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If you’re considering hiring and agency for your website, our team will be happy to help you weigh the pros and cons to help you make an educated decision. Please feel free to flll out the form below and a member of our team will be in touch shortly.

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