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Shopify Plus: Features, Benefits, and Is It Worth the Upgrade

By Nicholas Reed
December 2, 2024

As a Shopify Plus development agency, we get asked about Shopify Plus a lot…

Should I upgrade? Is it worth it? What’s different about Shopify Plus?

If you’ve landed here, you’re probably exploring Shopify Plus. Maybe you’re trying to figure out if it’s worth the investment, or maybe you’re weighing it against Shopify’s standard plans. As a Shopify Plus development agency, we’ve helped countless businesses make sense of these decisions and spoiler alert, it’s not always about the price tag.

This article will break down exactly what Shopify Plus is, how much it costs, and how it stacks up against Shopify. Whether you’re scaling fast, handling thousands of transactions a day, or just curious about the hype, we’ve got you covered. Let’s dive in.

What is Shopify Plus?

At its core, Shopify Plus is an enterprise-level eCommerce platform designed for brands with high-volume sales or aggressive growth goals. It’s the logical next step for businesses outgrowing standard Shopify plans and in need of customization, scalability, and advanced support. Think of it as Shopify on steroids; more powerful, flexible, and capable of handling whatever your business throws at it.

Why Shopify Plus?

Shopify Plus caters to businesses that are scaling fast and need tools that can keep up. It’s not just about hosting your store; it’s about optimizing every part of your eCommerce operation—from checkout to integrations to global expansion.

Key Features of Shopify Plus

  • Customizable Checkout: Shopify Plus gives you complete control over the checkout experience using Shopify Scripts, enabling custom discounts, shipping rules, and upsells.
  • High-Volume Performance: Whether it’s a holiday rush or a flash sale, Shopify Plus can handle massive traffic spikes without breaking a sweat.
  • Global Storefronts: Launch up to 10 stores for international markets, each localized for currency, language, and branding.
  • Built-In Automation: Tools like Shopify Flow and Launchpad streamline repetitive tasks, campaign launches, and back-end workflows.
  • Dedicated Support: A Launch Manager guides your onboarding process, and you get 24/7 priority support.

If your store is generating significant revenue and you’re hitting the limits of standard Shopify plans, Shopify Plus isn’t just an upgrade—it’s a game-changer.

Shopify Plus Pricing: Is It Worth It?

Let’s get real: Shopify Plus isn’t cheap. But like any great tool, you’re paying for value. Pricing is designed to scale with your business, making it accessible to high-growth brands while delivering enterprise-level features.

How Much Does Shopify Plus Cost?

  • Base Price: Starts at $2,500 (USD) per month for businesses with up to $800,000 in monthly revenue.
  • Revenue-Based Model: For businesses exceeding $800,000, Shopify Plus charges 0.20% of your monthly revenue, capped at $40,000 per month.

Here’s the deal: If your store is doing $1M+ annually, Shopify Plus easily pays for itself through increased conversions, efficiency, and scalability. For growing brands, it’s not just an expense—it’s an investment in your future.

What’s Included in Shopify Plus Pricing?

  1. Unlimited Staff Accounts: Scale your team without worrying about hitting account limits.
  2. Multiple Storefronts: Perfect for global brands, Shopify Plus lets you manage up to 10 stores under one account.
  3. Priority Support: When something goes wrong, you get help fast. No waiting in line.
  4. Advanced Customization: Build a store that doesn’t just look great—it performs at the highest level.

When you factor in the added tools, features, and revenue opportunities, Shopify Plus often outpaces its cost for the right type of business.

Shopify vs. Shopify Plus: What’s the Difference?

Now, let’s address the elephant in the room: Why would you pay $2,000 per month when Shopify Advanced costs just $399? The answer lies in what each plan is designed to do. Shopify Advanced is great for smaller stores and simpler operations, but Shopify Plus is built for high-volume merchants who need more flexibility, power, and support.

Customization

  • Shopify: Limited customization options, especially when it comes to checkout.
  • Shopify Plus: Full control over the checkout experience, from custom scripts to personalized offers.

Scalability

  • Shopify: Handles small to medium-sized stores well but struggles with high-traffic events.
  • Shopify Plus: Designed for enterprise-level brands handling thousands of transactions per minute.

Support

  • Shopify: Standard email and chat support.
  • Shopify Plus: 24/7 priority support and a dedicated account manager who knows your business.

Features

  • Shopify: Standard features like pre-built themes, basic reports, and limited automation.
  • Shopify Plus: Advanced APIs, unlimited staff accounts, automation tools (Flow, Launchpad), and the ability to expand into wholesale markets seamlessly.

Who Should Choose Shopify Plus?

  • Brands with $1M+ annual revenue or high growth potential.
  • Businesses expanding internationally and needing localized storefronts.
  • Stores that require advanced customizations for checkout, shipping, or customer experiences.

Why Work With a Shopify Plus Development Agency?

So, you’re convinced Shopify Plus is the way to go. Now what? The reality is, upgrading to Shopify Plus is just the beginning. To truly unlock its potential, you need a partner who knows how to leverage its advanced tools and features. That’s where we come in.

As a Shopify Plus development agency, we specialize in helping businesses like yours thrive on Shopify Plus. From optimizing your checkout experience to integrating third-party tools, we’re here to ensure you get the most out of your investment.

How We Help:

  1. Custom Development: We create bespoke themes, workflows, and integrations tailored to your brand.
  2. Scalable Automation: Shopify Plus comes with powerful automation tools—we help you use them effectively.
  3. Seamless Migration: Moving to Shopify Plus from another platform? We’ll make the transition smooth and stress-free.
  4. Ongoing Support: Consider us your long-term partner, ready to tackle any challenge as your business evolves.

The Bottom Line

Shopify Plus is the ultimate platform for high-volume, fast-scaling eCommerce brands. But choosing the right platform is only half the battle; implementing it correctly is where the real magic happens. Working with a Shopify Plus development agency ensures you don’t just get the tools, you get results.

Ready to take your eCommerce business to the next level? Let’s talk. Together, we’ll turn Shopify Plus into your business’s most valuable asset.

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