The old website was overly simplified and didn't really offer much education around the problems that BluOrchard solves. This made it tough to scale through paid media because the conversion rate for new customer acquisition was very low.
The all-new BluOrchard Shopify store was built with two things in mind: conversion and brand scalability. We started with content and messaging then designed the site to maximize our performance messaging framework. Then we factored in the BluOrchard growth strategy and built the site to support scaling ad and email campaigns to get the fastest and highest possible ROI.