The old Cabrella site was outdated and no longer represented the company's services or quality. This created a ton of confusion between sales and prospects and made market positioning incorrect. Plus, the old site was built on Wordpress which made it time consuming and tricky to maintain and update.
The all new Cabrella website was built from the ground on Webflow with a sophisticated CMS to help with ongoing SEO capabilities and the overall organic growth strategy. Cabrella also offers numerous services to a variety of client types, so building a strong navigation was crucial to an easy to use customer journey.