The old Insurance Advertising Masters website was outdated and didn't showcase the quality service that the agency provided. Plus, the perception and positioning of the agency was drastically different than what the agency actually offers. Needless to say, it was time for a revamp!
The all new Insurance Advertising Masters website was built from the ground up with a simple, yet educational layout hat focuses on connecting with their ideal customer persona. The goal of this site was to not be too flashy with overly interactive elements, but to focus on an easy to consumer site that was tailored for an older demographic. The new site was also built on Webflow to make ongoing updates easy for the in-house team.