The old site was a Shopify 1.0 theme and was pretty clunky and outdated. Although it had worked well for a few years, it was time for a refresh that matched the brands quality that customers have come to expect. Plus, since the old theme was a 1.0 theme, it was tricky to update by marketing teams on the fly.
Designed in Figma, then custom developed in Shopify, the new MaxBP website was designed to educate customers and take them through a simple buying journey. The new site is also very modular which makes ongoing updates and landing page creation fast and easy.