The old website was very feature and product focused and didn't offer much education around why people need to make their purchase. As a category disrupter, this led to shopper confusing and a lack of clarity as to why they needed to make their purchase, which in turn, led to low conversions.
The all-new Neurobrocc website was designed to streamline the sales journey from paid ad to purchase while educating shoppers and heavily focusing on the end result, then benefits, then features. With this strategic framework, we were able to increase conversions 130% right out of the gate which allowed for a new level of scalability from paid media.