The old Syphon Sound website was built on Wix. While the design worked well, the back end operations and integrations were a major pain point that hurt scalability. Plus, dude to limited control of the Wix designer, the brand was limited in design control and brand updates.
The all-new Syphon Sound Shopify was migrated from Wix to Shopify to drastically improve the improve the operational capabilities and integrations with 3rd party tools and data tracking. The new site features a refreshed and modernized design based on key data points to drastically improve conversions upon launch.