The old Design Lab website was built on an outdated template that didn't have much design control or functionality which severely limited scalability and didn't offer a great customer experience. In addition, the old website didn't have much analytic data or marketing specific pages to assist in ongoing revenue generation.
The Design Lab's new Shopify build was designed to create an industry leading customer experience alongside an optimized marketing funnel. The new site focuses heavily on creating a seamless experience from ad to purchase while integrating with social and email platforms for a full growth system. With updated branding and custom code throughout, the new site brought The Design Lab to the front of the industry to unlock a new level of profitability.